Internal Searches for Tourist Accommodations in Canada Rise by 20%, Reports Airbnb

While many Canadians are traveling less to the U.S., Airbnb sees a rise in domestic tourism.

02/04/2025 - A growing trend is shaping the tourism sector in Canada: a significant rise in searches for domestic destinations, primarily by Canadians rediscovering their own country. With geopolitical issues and uncertainties surrounding relations with the U.S., many Canadians are choosing to explore Canada more, and the latest data from Airbnb shows that searches for domestic destinations rose by nearly 20% for spring 2025 compared to the previous year.

The New Demand:

This shift reflects several factors, including concerns about the instability of international travel, rising airfare costs, and difficulties in trade relations between Canada and the U.S. This change represents a great opportunity for property owners in Canada, particularly those on Airbnb, to prepare for increasing demand from local tourists.

What Local Tourists Are Looking for?

Couples: Most bookings come from couples looking for romantic getaways in quiet, well-reviewed locations.
Solo Travelers: Solo tourism is growing, with many travelers seeking compact, well-located, secure spaces.
Families and Pets: The increase in searches for pet-friendly accommodations (14%) shows that many tourists are now planning trips with their pets, and it's crucial for Airbnb hosts to cater to this need.

Canadians are seeking authentic local experiences, meaning hosts need to adapt their offerings to meet these interests. To stand out, focusing on personalized service, exclusive experiences, and pet-friendly environments can be a big plus. Highlighting the best aspects of your location, such as proximity to parks, trails, and local attractions, can make your listing more attractive.

Impact on U.S. Bookings:

The rise in domestic travel is also affecting tourism to the U.S., with fewer Canadians canceling their trips. It's estimated that the U.S. could lose billions of dollars due to this trend, as Canadians, who have historically represented a large portion of tourism to south of the border, are increasingly exploring Canada.

Learn more on CNBC.

This shift in behavior represents an excellent opportunity for Airbnb hosts who know how to connect with these adventurous local tourists and offer unforgettable experiences, while taking advantage of the strengths of domestic tourism.

Read more about this trend in domestic tourism in Canada in Airbnb's full article.