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Canada Strives to Return to the Top 10 in Tourism

The release of the latest World Economic Forum ranking has highlighted what Canada needs to put in practice to achieve its goal of ranking among the top seven countries in the Travel and Tourism Development Index by 2030.

Currently, the country occupies the 11th position in the 2024 index, a drop from the 10th spot in 2019. To achieve this ambitious goal of advancing four positions, Canada must focus on three main areas, according to the Tourism Industry Association of Canada: Investing in core infrastructure, elevating the understanding of the value of the tourism economy, and valuing the tourism economy at the local level.

These actions are part of the joint effort by TIAC and partners such as Destination Canada to improve the country's tourism competitiveness. Canada’s relatively low scores in areas such as tourism infrastructure, travel and tourism openness, cultural resources, and price competitiveness highlight the need for these improvements to reach the 2030 goal.

2024 Ranking

Here are the rankings of the top 25 countries in the 2024 Travel and Tourism Development Index, with their total scores and 2019 positions in parentheses:

  • USA, 5.24 (1)
  • Spain, 5.18 (2)
  • Japan, 5.09 (3)
  • France, 5.07 (6)
  • Australia, 5.00 (7)
  • Germany, 5.00 (5)
  • United Kingdom, 4.96 (4)
  • China, 4.94 (9)
  • Italy, 4.90 (12)
  • Switzerland, 4.81 (8)
  • Canada, 4.81 (10)
  • Portugal, 4.78 (13)
  • Singapore, 4.76 (11)
  • Korea, 4.74 (14)
  • Austria, 4.65 (15)

Learn more: Travel & Tourism Development Index 2024 (WEF).